Taking the faff out of formula?



I’ve just had an email about a new Kickstarter project aimed at making life easier for Formula feeding parents.

It says it wants to take the pain out of the 12,000 minutes it estimates you spend making up bottles for your beloved mini-you in the first three years of his or her life (3 years? We swapped to cows’ milk the day after our sons’ first birthdays but each to their own).

I’m not convinced.

It is, of course, controlled via smartphone (what isn’t these days?). The Kickstarter spiel states that this product has been designed by a frazzled dad to whom the dreaded night feeds fell when his equally frazzled partner stopped breastfeeding and returned to work.

I get it, really I do – because faff doesn’t even begin to cover it.

You are aroused by a cacophony of hungry screams. You go downstairs, boil the kettle, hope to hell you remembered to sterilise the bottles before you collapsed into bed, pour boiling water into said bottle, ponder the meaning of life, the universe and everything while you wait for the bloody thing to cool down.

Then you attempt to add the right amount of formula. Very important, screams the packet, DO NOT GET THIS WRONG…. but you’d be surprised how difficult it is to simply count the required number of scoops while not getting your fingers into the powder thus irredeemably contaminating the entire bloody carton, as the shrieking reaches a crescendo and you realise you’ve had about nine hours sleep in the last three months.

This product reckons it can do the honours in 15 seconds. Looking back there are times when I probably would have given an arm for it.

But $279 (£182)? I’m almost certain that’s more than an arm. It also claims to be “self-cleaning” but given the huge importance of sterilising everything like mad for the first six months (which, *plug alert cough* I wrote about at length in my book *cough*), that is a very big detail to get right (experts claim most babies in developed countries who get ill from Formula do so because of poor sterilisation).

There’s another part of me going, oh come on, it’s not THAT hard. And if you can afford a Milk Nanny you can probably afford a real life night nanny who’ll take care of it anyway.

What do you reckon?